Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?
We are excited to offer a free Guest Lecture webinar on Friday, April 14th at 1 PM Eastern on the hot topic of Customer Lifetime Value (CLV)! Segmentation and targeting… Continue reading Measuring Customer Lifetime Value
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
