Marni Martens

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to identify when and how to use virtual ethnography to capture authentic, in-the-moment data, distill key behavioral patterns, and translate… Continue reading Live Event: Virtual Ethnographies – Capturing Context, Emotion & Everyday Life Online

Sign up for this event is required. Sign Up Coming Soon. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors