Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: After attending this live event, participants will gain actionable skills to plan, execute and evalute projective activities into online focus groups that improve the quality, depth and reliability of your qualitative data collection, as well… Continue reading Live Event: How to Facilitate Projective Techniques in Online Focus Groups

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to identify when and how to use virtual ethnography to capture authentic, in-the-moment data, distill key behavioral patterns, and translate… Continue reading Live Event: Virtual Ethnographies – Capturing Context, Emotion & Everyday Life Online

Sign up for this event is required. Sign Up Here. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias and… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors