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SUMMARY:Live Event: Designing Surveys for UX Research
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: How-To. \nLevel: 2—For those with basic market research knowledge\, typically 2-5 years in the field.  \nTopic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy and decision-making\, the lines between UX research and market research have blurred\, and many market researchers are responsible for more UX/experience-focused work.This session explores the key principles of designing surveys for UX research\, contrasting how this differs and doesn’t in intent from traditional market research/goals\, with real-world examples and practical tips to help you successfully navigate your next UX survey request. \nLearning Objective: By the end of this session\, attendees will be able to: – Apply key principles for designing surveys that support experience-based research goals and business strategy. – Recognize where UX and market research objectives overlap—and where they diverge. – How to avoid common pitfalls when designing surveys for projects with mixed market and experience-focused objectives. \nInstructor: Marni Martens
URL:https://www.researchrockstar.com/elearningsched/live-event-designing-surveys-for-ux-research/
ORGANIZER;CN="Marni Martens":MAILTO:instructors@researchrockstar.com
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