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SUMMARY:Live Event: Asynchronous Qualitative Methods—What's Hot Now
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: Hot Topics. \nLevel: Any—Suitable for all levels.  \nTopic: As advanced technologies continue to reshape the market research industry\, researchers are rethinking the role of qualitative research—especially the role asynchronous methods can play alongside quantitative and live approaches. This session explores the what\, why\, and how of asynchronous qualitative research\, highlighting emerging 2026 trends and the increasing importance of human judgment in delivering high-quality insights. \nLearning Objectives: By the end of this session\, attendees will be able to: \n\nIdentify key trends shaping asynchronous qualitative research and their implications for study design and execution.\nDistinguish how asynchronous methods fit within today’s qualitative research toolkit\, including when and where they are most effective.\nEvaluate how emerging trends and AI-assisted tools are reshaping the role of the researcher and the growing importance of human judgment in ensuring high-quality insights.\n\nInstructor: Marni Martens
URL:https://www.researchrockstar.com/elearningsched/live-event-asynchronous-qualitative-methods-whats-hot-now/
ORGANIZER;CN="Marni Martens":MAILTO:instructors@researchrockstar.com
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SUMMARY:Live Event: Designing Surveys for UX Research
DESCRIPTION:Sign-up for this event is required. Sign Up Here. \nFormat: How-To. \nLevel: 2—For those with basic market research knowledge\, typically 2-5 years in the field.  \nTopic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy and decision-making\, the lines between UX research and market research have blurred\, and many market researchers are responsible for more UX/experience-focused work.This session explores the key principles of designing surveys for UX research\, contrasting how this differs and doesn’t in intent from traditional market research/goals\, with real-world examples and practical tips to help you successfully navigate your next UX survey request. \nLearning Objective: By the end of this session\, attendees will be able to: – Apply key principles for designing surveys that support experience-based research goals and business strategy. – Recognize where UX and market research objectives overlap—and where they diverge. – How to avoid common pitfalls when designing surveys for projects with mixed market and experience-focused objectives. \nInstructor: Marni Martens
URL:https://www.researchrockstar.com/elearningsched/live-event-designing-surveys-for-ux-research/
ORGANIZER;CN="Marni Martens":MAILTO:instructors@researchrockstar.com
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