Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just… Continue reading Upcoming Research Rockstar Classes in May
Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding… Continue reading Awesome Resource for Questionnaire Scales
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market… Continue reading [YouTube] Everybody’s Biased: Plus 7 “Big Data” Challenges
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this… Continue reading [YouTube] A Great Way to Tackle Writing Those Tough Qualitative Research Reports
In a February 2018 HBR article, McKinsey identifies potential demand for millions of data-business “translators.” But check out their definition for this role’s skill requirements: sounds like market research &… Continue reading [New video] McKinsey Translators or Market Researchers?
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your… Continue reading (Free Video Samples) What If You Could Analyze Survey Data Yourself, Using Excel, SPSS or R?
As digital technology has proliferated, it seems that customer and loyalty has become more difficult to develop and sustain. This presentation will cover: The universal human perception process that drives loyalty with customers…
What do business strategy, cross-functional team management, CX and market research have in common? They are all phrases commonly mentioned in current market research and insights job postings. Today’s job… Continue reading [New video] Market Research & Customer Insights Career Coaching
We have 7 amazing courses available for April, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in April
If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of… Continue reading New Writing Bootcamp for Market Research & Insights Professionals
