Good news, Researcher Rockstar! We still have amazing courses available for July and August, starting at just $100! All courses now include real-time and on-demand options. Details here. JULY COURSES Social… Continue reading Summer slow-down? Time to catch up on training!
Good news, Researcher Rockstar! We have 2 new courses available for September! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal, Dashboard>Catalog, and… Continue reading New courses launching soon! Hot topics for Quantitative & Qualitative researchers
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about correct use of the language,… Continue reading When Did “Market Segmentation” Get Hijacked?
How do you define “Market Research”? What about “Marketing Research”? Are they the same…or meaningfully different? As one example, here is the Wikipedia definition of “Market Research”: Market research provides… Continue reading Definitions in Debate: What is Market Research? What is Marketing Research?
Ready to add a new market research methodology to your tool chest? There are certainly lots of new things to try these days. How about mobile ethnography? As our latest… Continue reading Mobile Ethnography Lessons for Research Rockstars [And a Celebration]
Mobile ethnography case study featuring Indeemo platform. A great way to test market research tools is to try them out.
One of the biggest clues that clients are bored with the market research they are receiving is this: they don’t ask any questions about it. They don’t ask during the… Continue reading Are Your Market Research Clients Bored? [With Video & Free Download]
Can we talk? About questionnaires? Let me ask you a question. Did your last survey project fail to: Clearly prioritize items that needed to be prioritized? Precisely identify attitudes about… Continue reading Did Your Last Survey Research Project Fail to Thrill?
When was the last time you refreshed your PowerPoint template? Have your reports pretty much looked the same for 5+ years? The brutal reality is that people do judge a… Continue reading Do Your Market Research Reports Look Dated?
Good news, Researcher Rockstars! We have 12 amazing courses available for July and August, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog.… Continue reading eLearning on The Beach? 12 Courses for Summer Training
