Are you a market research & insights generalist? Or a specialist? For this discussion, let’s define a generalist as a professional with a broad scope of knowledge. Their knowledge of… Continue reading Market Research & Insights Career Coaching: Have You Chosen Your Path?
Do market researchers over-rely on sample size as proof of survey data quality? Do we under-invest in other data quality contributors, such as instrument design and scale validity? In this conversation,… Continue reading How to Improve Your Survey Data Quality with Special Guest Ken Faro Ph.D.
New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates
Rampant in the market research and insights world for a few years now: widespread misuse of a trendy piece of research lingo. And recently, I notice this misuse is getting… Continue reading DIY Research: The Nonsense of Trendy Ambiguity
As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some… Continue reading 17 Data Sources Used for Market Research and Customer Insights
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand… Continue reading Crafting Great Hypotheses For Your Market Research Projects
Question: With all the investment in big data and analytics, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but… Continue reading Market Research Extremes Working Together: Big Quant + Deep Qual
Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? I know many teams… Continue reading Can You Improve Market Research & Insights Team Efficiency by Rethinking Job Roles?
Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or… Continue reading Are Market Researchers Over-relying on the Importance of “Why”?
Are you expecting a heavy year-end crunch time? Will workload interfere with holiday time with family and friends? We have Rent-a-Researcher consultants who can help conquer your deadlines! Below are just a few… Continue reading Need Help with Year End Crunch Time?
