Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators. ” What professionals will meet this need? Is it a good career path option? Market researchers seem… Continue reading [YouTube] Market Research Versus Big Data: Who Will Own the Consultative Role?
Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable… Continue reading 3 Free Resources That Answer Your CX & NPS Questions
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?… Continue reading 3 Resources to Amp Up Your BE IQ in 25 Minutes or Less
Good news, Researcher Rockstar! We have 8 amazing courses available for May, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just… Continue reading Upcoming Research Rockstar Classes in May
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market… Continue reading [YouTube] Everybody’s Biased: Plus 7 “Big Data” Challenges
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this… Continue reading [YouTube] A Great Way to Tackle Writing Those Tough Qualitative Research Reports
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your… Continue reading (Free Video Samples) What If You Could Analyze Survey Data Yourself, Using Excel, SPSS or R?
We have 7 amazing courses available for April, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in April
If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of… Continue reading New Writing Bootcamp for Market Research & Insights Professionals
We have 13 amazing courses available for February and March, starting at just $125! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the… Continue reading Upcoming Research Rockstar Classes in February and March
