Survey research isn’t getting any easier. Low participation rates, distracted respondents, fraud, and AI-driven FUD (fear, uncertainty, doubt) are just a few of the hazards researchers face today. And yet,
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Reporting qualitative data from market research studies involves transforming rich, unstructured data into a clear, useful narrative. Researchers often face the challenge of completing this task swiftly—sometimes faster than ideal.
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board
