Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, I illustrate new skills trends by looking at recent job postings from
The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.
Care about market research data quality? Of course you do! Lessons from behavioral economics can be used to inform market research methodology design decisions. Let’s use an example. Imagine you
Isn’t it crazy how you plan and plan, and then just one schedule slip, and (bam!) you have three critical market research reports due the same week? It happens. We’re
Response rates for online surveys can be dismal. What to do about it? One option: improving survey invitation emails. Can they be better? What specific attributes would make them more
