I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national market research conference I have attended for the past 3 years,
Good news, Researcher Rockstar! We have 5 courses available for October. Just in time for “Back to School”! Yes, “Back to School” applies to us market researchers, too. So if you’ve been putting
If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where
Dear Fellow Research Rockstar, Happy September! The summer ended up bringing a big change here at Research Rockstar. My colleague Nancy McAndrews has moved on to an exciting career opportunity.
To celebrate, here’s a handy list (PDF) of all 25 YouTube episodes with helpful descriptions. Topics include market research methods, career coaching, strategic planning, report design and more. There’s a lot of free training in these videos! Please share with your market research colleagues.
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this
