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What do you hear more often: “market” or “audience”? And what’s the difference? I increasingly hear clients talk about their “target audience. ” And I notice that this is especially
Why the focus on career planning? Because market research career paths are changing. Your next big career move could be quite different than what you may have envisioned just a
I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national market research conference I have attended for the past 3 years,
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If you do survey research, you likely use Likert scales. Likert scales are often a great way to capture attitudes, self-reported behaviors and more. Unfortunately, I see a lot of questionnaires where
