I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people
Oh no, did you miss our recent #mrx31 campaign (see Twitter)? We released 31 market research definitions over 31 days, covering the fundamental terms we think every market research professional
31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout
New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to avoid common novice errors associated with multinational survey research.
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft
As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include
