Best Practices

Handling Contradictory and Over-Rationalized Responses in IDIs

When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recognize and remedy these situations quickly to

Market Research Training

2023 Market Research Training Paths: 4 Options

Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility