As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do… Continue reading When “One” is Not Enough: How Mixed-Mode Data Collection Can Amp Up Your Survey Research
As a Market Research & Insights professional, you have likely heard the term “insights democratization.” Going back to its use in 2016 in a speech given by Ray Poynter, the… Continue reading Insights Democratization: Breaking Down Silos, Building Up Data-Driven Decision Making
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join… Continue reading Live Events: Quantitative Data Analysis, Writing Quantitative Research Reports & More
So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this… Continue reading Want Better Survey Response Rates?
I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people… Continue reading Market Research Policies: Gotta Leash That Dog
Oh no, did you miss our recent #mrx31 campaign (see Twitter)? We released 31 market research definitions over 31 days, covering the fundamental terms we think every market research professional… Continue reading What are the Most Misunderstood Market Research Terms?
31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout… Continue reading 31 Days of Free Market Research Learning
New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to avoid common novice errors associated with multinational survey research.
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft… Continue reading A Realistic Look at Survey Research Report Automation with Expert Jeffrey Henning
As market researchers, we often have projects where we seek to gather data about emotions. For example, studies related to product testing, ad testing, and brand perceptions all often include… Continue reading Identifying & Communicating Research Participant Emotions
