This post is from the Research Rockstar team. We want everyone to have access to the training and resources they need to become Research Rockstars!
We are thrilled to announce that Research Rockstar has been selected to deliver 3 classes at the June ISC conference in San Diego. Three Research Rockstar instructors will be on-site delivering these classes, including Greg Timpany, Chris Barnes, Kathryn Korostoff, and Namika Sagara.
Check out these two new market research classes from Research Rockstar!
We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are….
The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The… Continue reading Digital and Media – Millward Brown Predicts Trends for 2015
Market Researchers interested in professional training can now purchase VIP passes to get twelve months of unlimited training in either qualitative or quantitative research. Research Rockstar’s new VIP Passes provide skill seekers, a pay-once-get-many training option.
Are you training a team of 5 or more people?
Then private training at your location may be the best value for your training dollar.
With groups of this size, on-site training provides four important benefits
Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.
In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite market research glossaries for ease of use and completeness. As a gauge of completeness, we tested for the inclusion of five terms: ethnography, laddering, MaxDiff, orthogonal, and projective.
In their article, authors Scott Garrison and Jet Kruithof discuss the global truth that product success depends on a compelling unique value proposition (UVP). Yet, as we saw above, a UVP that succeeds in America may fail in another culture. So can we craft marketing messages which resonate with all sectors of our global market? Or must they always be localized?
Consumer behavior about new products or product categories are often hard to anticipate for many reasons, but one that is often overlooked is social factors. According to author Briana Brownell, the success of some new products heavily depends on social factors which are often undetectable during concept-testing. Failure to recognize these factors may blindside companies, causing unnecessary overspending on advertising or inventory.
However, not all products are equally influenced by social effects. So, as market researchers, how do we know when these factors do play an important role? Brownell says…
[Article synopsis]…Another hot topic in customer research is NPS (Net Promoter Score), based on self-reported likelihood to recommend as a measure of loyalty. However, as the author points out, respondents may give high recommendation scores at the same time they give low satisfaction scores, as satisfaction and recommendations are often driven by different factors. And haven’t we all seen cases where…
