The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.
The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
We’ve had some recurring questions about the new Training Portal and the updated membership pricing, so here’s a quick summary. The new portal is live and includes details on all 28 courses, Insights Association… Continue reading Have You Seen the Updated Training Portal?
[For my friends who now are managing a 100% virtual/remote team for the first time due to coronavirus concerns: tips from 15+ years of running virtual teams, facilitating online meetings… Continue reading Going Virtual: Tips for Making a Fast Move to Remote Work
I’m sorry. By now, you have likely seen numerous magazine articles, blog posts and group discussions about what to expect in the world of Market Research & Insights in 2020.… Continue reading Preparing the Market Research & Insights Team for 2020
With the end of the year upon us, a task for many market research and insights team leaders is to finalize their training plan for the upcoming year. Let’s face… Continue reading Market Research & Insights Team Leaders 2020 Training Plans
Question: How much do Market Research & Insights professionals need to know about data privacy? Answer: As much as most marketing-related professionals need to know these days, especially those who… Continue reading Data Privacy for Market Researchers
Saying that the market research profession has changed a lot in the past few years is such an understatement, it almost sounds sarcastic, doesn’t it? But there you have it.… Continue reading Career Planning Priorities for Senior Market Research & Insight Pros
A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample source quality concerns.
A key part of our success in the market research and insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization.… Continue reading Data Visualization Options for Market Research Success
You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017,… Continue reading Conventional Primary Research + 1st & 3rd Party Data Sources: When to Recommend Which?
