Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.
These days, keeping employees motivated is no small task. Between workplace financial concerns, and ones at home, people become discouraged, even apathetic. So now is a great time to think… Continue reading Igniting Employee Passion Through Deep Customer Insights
I was talking with a long-time business friend the other day about a qualitative market research project he has underway, and how it is imploding on him. He was frustrated… Continue reading “Help! My Market Research Project is Imploding!”
This marks the official launch of Research RockStar. My goal is simple: to deliver How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site… Continue reading Welcome To Research Rockstar!
If only the success of a market research project were judged by the quality of the results. But delivering a fantastic report or an inspiring final presentation isn’t enough. The… Continue reading Market Research Success: The Missing Ingredient
One of my main motivations for starting Research RockStar is to provide an alterative to bloated, boring market research training. I’ve taken plenty of training classes myself over the years… Continue reading No More BLOATED training!
