A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
Do your qualitative research reports look a little dated? Maybe you have been using the same template for more than five years? Maybe a colleague or client has suggested the… Continue reading Do your Qualitative Research reports look…old? And a special December Discount
Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, a lot of organizations use NPS as a standard… Continue reading How to Improve NPS for Accuracy & Actionability
Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
It takes many key abilities to become a well-respected market research professional, but there’s one skill that sets the elite apart from the rest: the ability to write well. In… Continue reading Which Skill Do 82% of Employers Say They Really Want?
Are you an undergrad or grad student planning for a market research career? Or are you interested in pivoting an existing career towards market research & insights? In either case,… Continue reading Finding an MRX Internship During a Global Pandemic
We often hear the terms “Market Research” and “Marketing Research” used interchangeably. But are their meanings the same…or meaningfully different? And how do people from outside the profession perceive these… Continue reading Are the terms “Market research” and “Marketing research” one in the same?
Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations.… Continue reading Pies, Bars…and Palm Trees?
Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have… Continue reading Doing More Online Qual? Read this first!
Are you in the process of interviewing survey research candidates for your team? It’s harder than it sounds, right? Lots of applicants may think they have professional-level expertise, but precious… Continue reading How to Screen Quantitative Research Job Candidates: 10 Easy & Effective Interview Questions
