Market ResearchOnline Training

Why you must train your market researchers

To a lot of people, the idea of training sounds difficult. Time out of the office, travel aggravation…not to mention the expense.

And don’t a lot of people who do market research just learn on-the-job? Sure they do.

They also often have supervisors who end up fixing the same errors over and over. Supervisors who have to add basic insights, who end up staying late to make sure the basics were done correctly. But it doesn’t have to be this way. Especially with our training classes, taught in an interactive virtual classroom.

Imagine how your life would be if you could rely on your staff to:

  1. Anticipate common project challenges
  2. Specify effective project parameters
  3. Plan ahead for data analysis
  4. Think precisely about screening and quota requirements
  5. Communicate effectively with clients and suppliers (internal or external)
  6. Craft a solid report
  7. Write a solid management summary
  8. Deliver a presentation

Here is what we suggest:
Step 1: Have your staff sign-up for our Free membership of self-paced market research classes.
Step 2: If you feel they are ready for more, sign them up for the Market Research Project Management Power Program. The next session starts this Thursday (8/9).  Or how about the Online Research Methods class? Check out the other options too.

If you have any sales questions, contact or call 508.691.6004 ext 701.



Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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