Have you ever had difficulty creating reports based on interview, focus group, or ethnographic research results? You aren’t alone. Analysis and reporting of qualitative data is hard. But as market… Continue reading Up the Quality of Your Qualitative Data Analysis
Boring reports are often caused by weak synthesis. Boring reports tend to be glorified lists of single data points, filled with dull statements like, “25% of people reported X, and 35% reported Y.” Or how about, “3 out of 5 customers prefer A, and 2 out of 5 prefer B.” Boring. But boring reports are fast to write, and given the pressure most researchers are under to write reports fast, it’s an understandable conundrum. So, what’s the cure?
Do you have a favorite job interview question? Some like the Google-ish interview questions like: “How many ways can you think of to find a needle in a haystack?” Others… Continue reading Excel-lent!
We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think… Continue reading Show Me the Numbers!
