Quality is a concern no matter what country an outsourcing provider is based in—the US, India, France, Canada…anywhere. If you work with an agency and they outsource, you need to have some evidence that the outsourcing partner provides great work—and was not selected simply because they had the lowest price or a well-connected brother-in-law.
Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …
Q: Our market research budget has been slashed. The greatest impact is on our Customer Satisfaction tracker, which we had to reduce from once a quarter, to once a year.… Continue reading When Market Research Budgets are Cut, Leverage Your Customer Advisory Council
Market Research is a big investment: taking the time and money to do it right. So how can you make that go/no go decision with confidence? Complete these 4 easy tasks and you’ll be in good shape.
