Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
Saying that the market research profession has changed a lot in the past few years is such an understatement, it almost sounds sarcastic, doesn’t it? But there you have it.… Continue reading Career Planning Priorities for Senior Market Research & Insight Pros
You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017,… Continue reading Conventional Primary Research + 1st & 3rd Party Data Sources: When to Recommend Which?
Good news, Researcher Rockstar! We have 9 amazing courses available for February and March, starting at just $100! These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff,… Continue reading Save Your Spot! 9 Amazing Courses Available for February and March
Maybe it’s a post-New Year’s bump, maybe it’s the side-effect of end-of-year business plans. In any case, we’re only a few weeks into 2019, and already I’m seeing some interesting… Continue reading Running Lean in 2019: Strategies for Market Research & Insights Team Leaders
Good news, Researcher Rockstar! We have 9 courses available for November and December. These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Steven Struhl, and… Continue reading Last Call for 2018 Training: 9 courses to pick from, real-time or on-demand
Learning to become a data-fluent market researcher? A good first step is learning about the wide variety of data sources available to most organizations. In market research, we commonly use… Continue reading [New Video] Data Sources Commonly Used in Big Data & Analytics
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check… Continue reading Becoming A Data-Fluent Market Researcher: Part 2
Are you a data-fluent market researcher? The modern business world is chock full of data-related concepts like ‘big data,’ ‘web analytics,’ ‘predictive data,’ and countless more. It’s a lot to… Continue reading Becoming A Data-Fluent Market Researcher: Part 1
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
