Events

Sign-up for this event is required. Sign Up Here. Format: How-To. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.   Topic: How can researchers use Excel with Copilot to efficiently analyze survey data without specialized statistical software? This session will demonstrate practical workflows for producing frequencies, means, medians, and subgroup comparisons… Continue reading Live Event: How to Do Survey Data Analysis in Excel with Copilot

Sign-up for this event is required. Sign Up Here. Format: Application. Level: Any—Suitable for all levels.  Topic: Mixed-methods research at scale requires intentional integration of qualitative and quantitative approaches to strengthen survey design and interpretation. This session will illustrate how qualitative inputs—such as in-depth interviews, online communities, and social media listening—can inform questionnaire development, segmentation, and… Continue reading Live Event: Mixed-Methods at Scale—Qual + Quant Hybrid Designs

Sign-up for this event is required. Sign Up Here. Format: Application. Level: Any—Suitable for all levels.  Topic: Interpreting survey results requires a clear understanding of data reliability, confidence intervals, and variability. This session will explain what confidence intervals represent, why they are often misunderstood, and how variability affects the stability and precision of survey estimates.… Continue reading Live Event: Understanding Data Reliability & Confidence Intervals

Sign-up for this event is required. Sign Up Coming Soon. Format: Tool Demo. Level: Any—Suitable for all levels.  Topic: How can researchers design AI prompts that support accurate, disciplined research report writing without introducing outside data or unsupported assumptions? This session will demonstrate structured prompting techniques—including prompt chaining and reflective prompting—to improve clarity, traceability, and… Continue reading Live Event: Mastering AI Prompts for Research Report Writing

Sign-up for this event is required. Sign Up Coming Soon. Format: Hot Topics. Level: Any—Suitable for all levels.  Topic: As advanced technologies continue to reshape the market research industry, researchers are rethinking the role of qualitative research—especially the role asynchronous methods can play alongside quantitative and live approaches. This session explores the what, why, and… Continue reading Live Event: Asynchronous Qualitative Methods—What’s Hot Now

Sign-up for this event is required. Sign Up Coming Soon. Format: How-To. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: TBD. Instructor: Marni Martens