Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to identify when and how to use virtual ethnography to capture authentic, in-the-moment data, distill key behavioral patterns, and translate… Continue reading Live Event: Virtual Ethnographies – Capturing Context, Emotion & Everyday Life Online

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to explain the key factors that influence sample size requirements, evaluate the limitations of online calculators, and apply basic principles… Continue reading Live Event: Understanding Sample Size Requirements

Sign up for this event is required. Sign Up Here. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After this session, participants will be able to confidently recommend the use of factor and/or cluster analysis based on research goals, data characterisitics, and desired… Continue reading Live Event: Using SPSS for Factor & Cluster Analysis (Hands-On)

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: TBD

Sign up for this event is required. Sign Up Coming Soon. Format: Application Level: All. Suitable for all levels. Learning Objective: Upon completion students will have practical examples and reasoning for how to clean/review their survey data.

Sign up for this event is required. Sign Up Coming Soon. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors