Sign-up for this event is required. Sign Up Here. Format: How-To Level: 2. For those with basic market research knowledge, typically 2-5 years in the field. Topic: Customer journey projects using qualitative research methods require discussion guides that capture both emotional and behavioral nuances across touchpoints. This session shows how to design discussion flows that elicit… Continue reading Live Event: Writing Discussion Guides for Customer Journey Research

Sign-up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Topic: Online panels can feel like a gamble when budgets are tight, but data quality stakes are high. This session tackles the anxiety head-on, giving researchers practical ways to evaluate panel providers, ask tough questions, and spot red flags… Continue reading Live Event: Evaluating Online Panel Providers

Sign-up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of… Continue reading Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

Sign-up for this event is required. Sign Up Here. Format: How-to. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: This session offers a clear, friendly refresher on core hypothesis tests for survey data so researchers can interpret results with confidence in client-facing work. Participants learn when and how to use… Continue reading Live Event: Hypothesis Testing for Survey Data—Chi-Square, T-Test, and Z-Test Explained