Focus Group

A qualitative research event where a group of typically eight to twelve screened participants gather for a discussion facilitated by a professional focus group moderator. The groups are typically held at focus group facilities, which are set up with one-way mirrors and recording devices.

Managing Focus Groups: How to create a dynamic conversation, with great results
A great focus groups sparks their creativity—whether for sales, marketing or product development ideas. So many business professionals crave an authentic opportunity to learn directly from their target market, and a well-recruited, professionally moderated focus group can be a great way for them to have this experience.
Beta Testers Get Free Training!
Free Focus Group Training for Beta Testers....We are testing a new format option for our courses, and need some beta testers. The test will be done using a new format of our class: Managing Focus Group Projects. If you or one of your team members are in need of this topic, then perhaps this can be a win/win. You get free training, and we get a Beta tester.
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