Click Here to Access Your Live Event So you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Betsy Bernstein teaches you the… Continue reading Conducting Research Interviews: Project Design & Management: Live Event 4
Click Here to Access the Live Event Today, the data-fluent researcher can choose from many types of data— including “big” and “small,” quantitative and qualitative, primary and secondary, financial and… Continue reading Data Fluency for Methodology Planning: Live Event 4
Click Here to Access the Live Event Planning to run a survey project, but don’t know where to start? In this class, Instructor Kathryn Korostoff teaches students how to manage… Continue reading Questionnaire Design 101: Live Event 4
Click Here to Access the Live Event Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the… Continue reading Secondary Research 101: Sources & Techniques: Live Event 4
Click Here to Access the Live Event Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Kathryn Korostoff… Continue reading Focus Groups: Project Design & Management: Live Event 4
Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 7
Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations… Continue reading Sampling Methods for Market Research: Live Event 4
Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative… Continue reading Writing Qualitative Research Reports: Live Event 7
Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great… Continue reading Writing Quantitative Research Reports: Live Event 7
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 4
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to… Continue reading Improving Customer Satisfaction: Monitoring Methods that Deliver Insights Live Event 4
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has… Continue reading Ethnographic Research for Customer Insights: Live Event 4
Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a… Continue reading Client Management Skills for Market Researchers: Live Event 4
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different,… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for… Continue reading Conducting Global Market Research: Live Event 4
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.… Continue reading Market Segmentation: Methodology Options & Project Planning Live Event 4
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. What is the current state of AI in the world of Market Research & Insights? Join instructor Jim Newswanger for… Continue reading What’s New in AI? (Hint: Have you heard about AGI?) [Live Event]
RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request… Continue reading Mastering the 1-Page Executive Summary: Clients want them!
