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What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations?
What tools are available for conducting conjoint analysis?
In this class, Instructor Jeff McKenna teaches students basic concepts and usage scenarios.
Thanks to this course, you will be able to consider and discuss Conjoint Analysis and MaxDiff with confidence.
This class does not include programming; it is intended for the project manager who would be working with a data analyst or statistician for the actual hands-on programming. The class does include demos and screenshots.