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Anthropology meets market research in this fast-paced, crash course on ethnography.
No previous experience is required. This is a beginner-level course.
Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising.
Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography (traditional or online), how to plan a project, and how to avoid some common errors.
Please note this class focuses on ethnography; for in-depth interviewing, see our course on Conducting Research Interviews.