Have you noticed that clients have rapidly rising expectations for the design and “look” of market research reports? Many of us in the market research & insights profession have, and… Continue reading Do Your Market Research Reports Need an Update? Let’s Start with Your Template
Quirk’s Chicago Event Recap by Kathryn Korostoff A big thanks to Quirk’s for another great market research event. And for hosting this one in Chicago—a great location choice judging by the crowds.… Continue reading The Quirk’s Event Chicago In 300 Words Or Less!
Career Anxiety Among Market Research Professionals Article by Kathryn Korostoff Do market research & insights professionals experience career anxiety? Of course. As do professionals from many fields—especially those that are… Continue reading Career Anxiety & The Market Research Professional
Question: Which of the following best predicts satisfaction among market research clients with their market research & insights partners? [1] Breadth of methodology options Depth of data analysis skill Excellence… Continue reading Do Market Research & Insights Teams Need to Amp Up Their Soft Skills?
The course sequences below may be helpful as you plan for market research training, whether for an individual or a team. In each group, we specify the courses in their ideal sequence (and note the total number of hours and skill level). However, there is no one-size-fits-all approach when it comes to training, so be sure to modify based on your team’s unique needs. Want assistance…
My hypothesis is that over the next year we will see strong demand for qualitative research, but it will skew to what we might call hard-core qual. That is, projects that are using qualitative research with rigorous attention to methodological and analytical execution. Thus, researchers will be expected to deliver projects that meets the persistent needs for scale and speed while also being rigorous.
Organizations that embrace customer-centric, data driven decision making (which is most of them) often do value qual. But as these organization have become more data-centric, their business decision makers have become more aware of data reliability concerns. Thus, it’s not surprising that while we are seeing strong demand for qual, we are also seeing higher expectations about the methodological rigor with which it conducted.
Good news, Researcher Rockstar! We have 9 amazing courses available for February and March, starting at just $100! These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff,… Continue reading Save Your Spot! 9 Amazing Courses Available for February and March
Maybe it’s a post-New Year’s bump, maybe it’s the side-effect of end-of-year business plans. In any case, we’re only a few weeks into 2019, and already I’m seeing some interesting… Continue reading Running Lean in 2019: Strategies for Market Research & Insights Team Leaders
It’s here! Every year, people tell us how much they like our 1-page calendar for planning purposes. You’ll notice that it’s getting crowded! We have 30 courses in 2019, many of which… Continue reading Planning Ahead For Your 2019 Learning & Networking Events
I hear this from team leaders all the time, “How do I get my team members to be more consultative?” It’s a great question. And just for clarity, let’s define… Continue reading Do You Want Your Research & Insights Team to be More Consultative in 2019?
