Saying that the market research profession has changed a lot in the past few years is such an understatement, it almost sounds sarcastic, doesn’t it? But there you have it.… Continue reading Career Planning Priorities for Senior Market Research & Insight Pros
A lot of anecdotal evidence suggests mixed-mode approaches are becoming more common. Why does this seem to be happening? Many survey researchers who have embraced (or at least experimented with) mixed-mode surveys have done so to try to address data quality concerns due to declining survey response rates and sample source quality concerns.
Data privacy has recently become a very hot topic. Are you complying with the latest rules? Concerned about inadvertently breaking them? Are you being bombarded with the alphabet soup of… Continue reading Data Privacy for Market Researchers: Online Guest Lecture with Greg Timpany & Panel
A key part of our success in the market research and insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization.… Continue reading Data Visualization Options for Market Research Success
You probably know that I am pretty passionate about the importance of Data Fluency as a skill set for Market Research & Insights professionals. I started writing about this in 2017,… Continue reading Conventional Primary Research + 1st & 3rd Party Data Sources: When to Recommend Which?
How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation. And it’s evolving–as… Continue reading Does Behavioral Economics Help Us to Understand Product-Related Consumer Behaviors?
Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get… Continue reading Making Your Market Research Report’s Key Findings Really Shine
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,… Continue reading Critical Thinking & Minimizing Bias in Market Research Data Analysis
Have you ever found yourself in a kickoff meeting for a new market research study, and none of the attendees are prepared? Perhaps, alas, including yourself? The meeting is going… Continue reading Avoiding Kickoff Calamaties: Practical Tips for Awesome Kickoff Meetings
“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups… Continue reading Moderating Online vs. In-Person Focus Groups: What’s the Difference?
