As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves… Continue reading Research in 2026: Policy Changes May Ease Key Risks
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures… Continue reading Too Many Questions, Too Little Time: Protecting Data Quality from Discussion Guide Bloat
In market research, one surprisingly simple yet frequently overlooked way to elevate our work is through the use of descriptive slide titles. While it may seem like a minor detail,… Continue reading Elevating Market Research Reports: The Power of Descriptive Slide Titles
If you’re asked the same question repeatedly, do you really stop to think about your answer, or do you default to a standard response? The classic Net Promoter Score (NPS)… Continue reading The Problem with NPS: It’s Not What You Think!
In market research, qualitative data collection often operates under tight deadlines and high expectations. Tasks like conducting 30 in-depth interviews (IDIs), moderating focus groups, or managing an online community board… Continue reading Streamlining Market Research with Effective Top-Line Reporting
As market research and customer insights professionals, we’ve all been there. You deliver a project with bold opportunities that could truly set your client or company apart. You uncover hidden… Continue reading Using Research to Embrace Hidden Strengths
As Market Research & Insights professionals, we’ve all faced those moments when tough truths—like low customer satisfaction scores or unfavorable brand perceptions—need to be shared. Delivering survey findings can make… Continue reading Delivering Tough Findings in Market Research: Turning Bad News into Opportunity
As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While… Continue reading Perceptual Maps – Turning Qualitative Data Into Clear Insights
In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into… Continue reading Discovering Deep Customer Insights with JTBD
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or… Continue reading How Will AI Transform Your Market Research & Insights Team in 2024? 4 Scenarios
