The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.
When I tell our students that this trial and error approach is one of the techniques
I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.
March and April market research training classes.
Market researchers can learn a lot from teachers. The best data in the world won’t solve or enhance anything if it isn’t understood and used—so, like a teacher, your task is to bring your “students” (clients) to a full understanding of your research results.
What’s the most promising aspect of mobility in market research? Mobile ethnography—not pushing surveys to mobile devices.
Mobile Ethnography: Innovation in Progress
While there are only a few tools available so far, this area is developing quickly.
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A recurring challenge I hear from Research Rockstar students is that of time management. Too often, deadlines converge, fires erupt, or clients “need it yesterday.” So based on my 25 years of market research reality, I have put together 17 time management tips. You can download the full eBook…