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Online Training

Summer Camp for Market Researchers

No black flies. No sunburn. No snoring from the next bunk. Just an opportunity to immerse yourself in fun, interactive learning with a group of your market research peers.

Campers get to pick up to 6 online market research classes—all for just $800 per camper. All classes are taught in

Customer Insights

Market Research Lessons from Edward Snowden

Love him or hate him, Edward Snowden is a catalyst for change. How did he do it? And what can we market researchers learn from it?

The Big Reveal Gets Big Attention

Snowden didn’t suggest that there might be an issue. He didn’t send out a 50 slide PowerPoint. He

Best Practices

Market Research & Lost Mojo: Article Synopsis

Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.” In a new article published in Entrepreneur Magazine, Reid states, “In the early 2000s, with the increased use of email, the internet, mobile phones and social media, many companies transformed their way of doing

Market Research

Yes, Market Research is Work

I’ll be blunt: market research takes real work. Sometimes hard work. And sometimes tedious work.

We used to live in a simpler world. Everything was surveys and focus groups. Not that those are easy, but at least their risk factors and best practices are known.

Now we have

Best Practices

3 Tips to Avoid Bad Market Research Software Purchases

Market research software comes in many forms these days: survey programming, data analysis, text analytics, and social media analysis are among the most common.

The good news for buyers is that many firms offer monthly options—helping you, the buyer, mitigate risks. There is no need to get “married”; you can

Market Research

An Amazing Market Research Event in New England

[5/15/14 event] As this year’s NEMRA Chapter president, I am particularly thrilled about this event. Our NEMRA Board of Directors has worked very hard to get the best session topics, speakers, venue and even entertainment.

Our last NEMRA event sold out. We actually had to turn people away because of