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Or, what market researchers can learn from novelist William Faulkner Have you ever had a market research project where you had great data, but you just couldn’t seem to get
How do we, as market research and insights professionals, interpret data in a way that ensures objectivity? It’s not easy. While we try to be objective, we humans are complex,
Have you ever found yourself in a kickoff meeting for a new market research study, and none of the attendees are prepared? Perhaps, alas, including yourself? The meeting is going
“The reports of my death are greatly exaggerated,” may have been words originated by Mark Twain (Samuel Clemens), but they also seem fitting for focus groups. Of course, focus groups
Have you noticed that clients have rapidly rising expectations for the design and “look” of market research reports? Many of us in the market research & insights profession have, and
