Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!
Don’t forget to save your spots for our upcoming courses. There are 12 courses with real-time sessions available from now through the end of November. And as always, even if… Continue reading Real-time eLearning on Client Management, Sampling, SPSS & more
Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
How we apply BE lessons in market research varies: some of us apply BE to questionnaire design, some to methodology selection, others to data analysis and interpretation. buy cytotec online… Continue reading Does Behavioral Economics Help Us to Understand Product-Related Consumer Behaviors?
Good news, Researcher Rockstars! We have 12 amazing courses available for July and August, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog.… Continue reading eLearning on The Beach? 12 Courses for Summer Training
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?… Continue reading 3 Resources to Amp Up Your BE IQ in 25 Minutes or Less
We have 7 amazing courses available for April, starting at just $100! Have a 12-month Backstage Pass? Then these courses are already in your course catalog. Just go to the Training Portal,… Continue reading Upcoming Research Rockstar Classes in April
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learning these important behavioral economics concepts will improve your research designs and reports. Please note that this class will have pre-reading and homework assigned.
Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver… Continue reading What Market Researchers Need to Know About Irrational Consumers
What are BE’s implications for questionnaire structure and wording? How about for focus groups and IDIs? What are the implications for pricing research? Branding research?…
