Do you find it hard to keep up with all of your favorite market research blogs? Below are some favorites, with previews of their most current posts. All assembled here for your convenience. Bookmark this page for easy reference. Enjoy!
Vovici
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Nigel Hollis
- So what is your brand’s digital share of voice? February 2, 2012New evidence presented in this point of view (POV) by Duncan Southgate, Global Brand Director for Digital at Millward Brown, suggests that a brand should maximize both its digital and traditional media share of voice if it wants to grow. Knowing that digital s …
WSJ.com: The Numbers Guy
- In Implant Controversy, Sure Numbers Are Scarce February 4, 2012Without comprehensive tracking of breast implants and other devices, authorities can't be sure of failure rates, nor of which implants pose how much risk to recipients. …
Customer Experience Matters
We are happy to announce the 2012 Temkin Loyalty Ratings UK, which examines how loyal UK consumers are to 66 large brands. Only 28% of the companies received “good” or “excellent” loyalty ratings while 39% had “very poor” ratings: As you can see from the dist …
Bad Research; No Biscuit.
- Fun With Crosstabs April 19, 2011A couple of thought’s on PPP’s bombshell last week about interracial marriage in Mississippi, which, if you missed it, said that 46% of “usual Republican Primary voters” there say interracial marriage should be against the law (full PDF of results … Continue r …
Research Rockstar
- Principles of Remarkable Research: Part 9 of 20 February 1, 2012One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights [This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training …
PluggedIN, Co.
- The words we choose September 27, 2011Really interesting post on Research Live about gamification of research. I know it sounds futuristic, but there are some really tangible takeaways that impact how we all design research. When you think about gamification you might think of second life, role pl …
LoveStats
- Radical Market Research Idea #3: Insist on quantity over quality #MRX February 3, 2012Wait, was that a typo? Quantity over quality? Well, I meant what I said. Question #1: What was the sample size of your last tracker? 30 per time frame? 50 per time frame? What about your last custom study? 300? … Continue reading → …
Blackbeard Blog
- Nine Hopefully Awesome Things At The Research 2012 Conference January 25, 2012The tagline for Research 2012 is “The festival of ideas”. Can it live up to that billing? I’m hopeful: the MRS conference has carved out a place in the industry calendar as a place where new thinking, practical demonstrations and an unexpected playfulness can …
QuestionPro
- The ABCs of Customer Satisfaction February 2, 2012The following is a reprint of an article that appeared on Research Access by Dana Stanley. Read and ask yourself how YOU spell SATISFACTION Later this week I’ll be attending the Net Promoter Conference in San Francisco. I’m really looking covering this … Con …
Sean Copeland’s-New Market Research
- Targeted Advertising Using Location Based Smartphone Market Research September 3, 2011“Do you recall back in 2010 when Steve Job’s said, ‘Mobile advertising sucks‘? Well, times have changed!” Remember driving down the highway and seeing billboards that didn’t make anysense? Why would someone in your particular demographic, a twenty-nine year ol …
Pew Social Trends
Gallup.com – Polling Matters
- The Mormon Vote in Nevada's GOP Caucuses February 3, 2012Mitt Romney most likely will have a strong foundation of assured votes in Saturday’s Nevada Republican caucuses if this year’s voting patterns duplicate those in 2008. In that year, the Romney campaign was able to get a very disproportionate number of Mormon R …
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