Research Rockstar Blog

Open-ended Questions: The Home Exercise Machine of Survey Research

Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise machines are unused. Stationary bikes become expensive clothing racks. Elliptical become awkward home décor. In survey research, we also waste an “expensive” item: the open-ended […]

4th of July Freedom from Expensive Software: SPSS or Excel, It’s Time to Choose

Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.

A Sample Survey Invitation

Stumped trying to write a survey invitation? Here's a great example to get you started.

24/7 Research Rockstar Training, Starting with a Free 3-week Trial

[A note from Kathryn Korostoff, Research Rockstar’s Founder & Lead Instructor] Dear Friends, The Research Rockstar team has been busting a** the past few months, preparing to launch the next generation of professional development for market researchers. I am thrilled to announce that our new 24/7 Training Portal is now fully operational, and that our […]

Get the Scoop on Discrete Choice & MaxDiff starting June 22nd

Here’s the scoop. Next Session Starts August 10th, 2016, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there when planning for MaxDiff? How do you analyze MaxDiff? What does MaxDiff output look like? How can we make our own MaxDiff survey? If you […]

Must Read for Survey Researchers from the Pew Research Center

Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis of nine online panels, and examines response consistency across these non-probability samples. Bottom line: Pew did find some […]

Should You Connect with Your Instructors on LinkedIn?

Research Rockstar students often ask, “Is it okay to ask my instructors to connect with me on LinkedIn?” Short answer: Yes. Long answer: Please do!  Anyone who has participated in a Research Rockstar class knows they are very interactive. Students and instructors have a true, two-way dialog during our classes. This establishes connections that can […]

Your Purchasing Department will LOVE you for working with Research Rockstar

Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies? Large companies and government agencies often commit thirty percent of their annual purchasing to minority and woman-owned enterprises. […]

Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”

Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk? Even though you normally don’t crave the beverage, eating cookies suddenly increased the desirability of a refreshing, cold […]

Want Employees to Embrace Change? Train Them

As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”