Research Rockstar Blog
Stumped trying to write a survey invitation? Here's a great example to get you started.
[A note from Kathryn Korostoff, Research Rockstar’s Founder & Lead Instructor] Dear Friends, The Research Rockstar team has been busting a** the past few months, preparing to launch the next generation of professional development for market researchers. I am thrilled to announce that our new 24/7 Training Portal is now fully operational, and that our […]
Here’s the scoop. We have a new class starting June 22nd, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there when planning for MaxDiff? How do you analyze MaxDiff? What does MaxDiff output look like? How can we make our own MaxDiff survey? […]
Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis of nine online panels, and examines response consistency across these non-probability samples. Bottom line: Pew did find some […]
Research Rockstar students often ask, “Is it okay to ask my instructors to connect with me on LinkedIn?” Short answer: Yes. Long answer: Please do! Anyone who has participated in a Research Rockstar class knows they are very interactive. Students and instructors have a true, two-way dialog during our classes. This establishes connections that can […]
Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies? Large companies and government agencies often commit thirty percent of their annual purchasing to minority and woman-owned enterprises. […]
Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk? Even though you normally don’t crave the beverage, eating cookies suddenly increased the desirability of a refreshing, cold […]
As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To atrophy is to lose in the market.”
Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced market researchers know that survey design is both an art and science, involving thoughtful consideration of question wording and order, length and scale selection. When […]
After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.