Research Rockstar Blog

Be Part of the Marketing Research Community: Attend CRC in San Francisco

Three days in San Fran with hundreds of my market research colleagues? Count me in. The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.

[Market Research Articles] Our Top 10 Summer Reading List

  For your summer reading pleasure, we’ve assembled 10 of our best articles so far of 2016. They include highly relevant, current topics for market research professionals. We hope you enjoy these top picks from the Research Rockstar blog. July 27, 2016 Rank Order vs. Point Allocation – Which is the Better Option? All survey […]

Last Call for Summer Training!

Summertime is a great time for eLearning. Save a spot in one of our upcoming classes on qualitative and quantitative market research topics.

Rank Order vs. Point Allocation – Which Is The Better Option?

All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking of our respondents. This post examines two options for eliciting a respondent’s preference – rank-order versus point allocation exercises. Rank order questions are in common […]

Open-ended Questions: The Home Exercise Machine of Survey Research

Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise machines are unused. Stationary bikes become expensive clothing racks. Elliptical become awkward home décor. In survey research, we also waste an “expensive” item: the open-ended […]

4th of July Freedom from Expensive Software: SPSS or Excel, It’s Time to Choose

Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.

A Sample Survey Invitation

Stumped trying to write a survey invitation? Here's a great example to get you started.

24/7 Research Rockstar Training, Starting with a Free 3-week Trial

[A note from Kathryn Korostoff, Research Rockstar’s Founder & Lead Instructor] Dear Friends, The Research Rockstar team has been busting a** the past few months, preparing to launch the next generation of professional development for market researchers. I am thrilled to announce that our new 24/7 Training Portal is now fully operational, and that our […]

Get the Scoop on Discrete Choice & MaxDiff starting June 22nd

Here’s the scoop. Next Session Starts August 10th, 2016, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there when planning for MaxDiff? How do you analyze MaxDiff? What does MaxDiff output look like? How can we make our own MaxDiff survey? If you […]

Must Read for Survey Researchers from the Pew Research Center

Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis of nine online panels, and examines response consistency across these non-probability samples. Bottom line: Pew did find some […]