Research Rockstar Blog

Cool Conjoint

I’m a cool weather person — I’m not a big one for heat and I love air conditioning. So, summer is my season to enjoy the cool air indoors and catch up on my professional development. Some of us notice a slight dip in workload once summer arrives due to fewer client requests. For me, […]

Beta Testers Get Free Training!

Free Focus Group Training for Beta Testers....We are testing a new format option for our courses, and need some beta testers. The test will be done using a new format of our class: Managing Focus Group Projects.If you or one of your team members are in need of this topic, then perhaps this can be a win/win. You get free training, and we get a Beta tester.

Create the Structure for the Insights to Flow

As we’ve said before, one of the biggest hurdles with qualitative research is the reporting. Qualitative projects yield an abundance of rich data from interviews and observation, and it can be daunting to sift through all of that to identify and communicate key insights to the client. Analyzing qualitative data properly takes discipline; there are […]

Sit Down, Let’s Talk

Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a dinner or outing. The same goes for networking events (aka business blind dating!). It can be really scary to gather up the courage to walk […]

Sorting through Secondary Sources (with free infographic!)

Census data Analyst reports Syndicated data Press releases Annual reports Your company’s customer database And more… When you really look, there seems to be no shortage of secondary data. But the question is: what do you do with all of that data? Do you know how to use secondary research sources to do the following? […]

Special Event This Friday!

Join us this Friday, June 9th at 12:30pm ET for a YouTube Live interactive broadcast with Research Rockstar’s lead instructor, Kathryn Korostoff on Job Title Trends for the Broader Market Research & Consumer Insights Profession. This will be a short broadcast of around 10 minutes (perfect for your lunch hour or coffee break!) with time […]

Questioning Your Questionnaire Design Skills?

“Garbage in, garbage out.” In the research and insights industry that is a phrase often mentioned in the context of survey projects. If your questionnaire is poorly designed, it will not yield workable data and juicy insights. More than once I’ve been brought in towards the end of a project to consult with a client […]

You Asked We Answered

We’ve said it before, and we’ll say it again: SPSS is one of those essential research skills you need to have if you are a quantitative researcher, you hope to get into quant research during your career, or you will be working with quantitative data analysts. Peruse job listings in the market research realm right […]

Top 10 Reasons to Check Out Our Questionnaire Class!

Our 10 Point Checklist for Questionnaire Design: Practical Tips for Market Researchers class is coming up soon on July 12th. In the spirit of our class’s 10 point checklist, we wanted to share with you 10 reasons why we think you should check out this class! 10.  10 Point Checklist for Questionnaire Design provides real-world tips about […]

Level Up Your Data Game

Gamer lingo seems to be everywhere today, from finding power ups, to leveling up, to finding the closest Pokemon Go gym (mine happens to be our local Staples store). If you’re a die-hard gamer the following will be old hat to you. For the rest of us, to “level up” is to get to get […]