What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights… Continue reading Rethinking Market Research Methodology Preferences
What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights… Continue reading Rethinking Market Research Methodology Preferences
“Why observe? Why not just send out a survey and ASK?” asked a frustrated coworker several years ago. She was talking about an ethnographic study we were doing which involved… Continue reading I’m Watching You
