7 Strong: Meet Our Amazing Market Research Instructors

Research Rockstar’s instructor roster is now 7 strong. Well, 8 if you count our founder, Kathryn Korostoff who also teaches. Check out the Research Rockstars who teach our market research classes:….

The Lost of Art of Pre-testing Questionnaires: Don’t Let Your Market Research Crash

I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.

Spring Training for Market Researchers

March and April market research training classes.

For Market Research Excellence: Stop

7 times when market researchers need to stop. Knowing when to stop is a discipline. But after 25 years in the market research business, I know that some of my best work has been when I stopped doing something—even if just temporarily.