Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101

Analyzing Survey Data Using SPSS: 101

Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can… Continue reading Analyzing Survey Data Using SPSS: 101

Data Visualization Options for Market Research Success

A key part of our success in the market research and insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization.… Continue reading Data Visualization Options for Market Research Success

Confessions of a Market Researcher: The Day I Beat My Data to Death

The day I beat my data to death: I poked it, pulled it, pummeled it. I sliced, slashed and skewered it. I tore it up into a thousand pieces and glued it back together into a Frankenstein mess. I abandoned it. I restarted from scratch. Seven times. I created 43 new variables, each of them a total waste. It wasn’t analysis any more; it was an act of violence.