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Today
  • October 2023

  • Wed 18

    Quantitative Data Analysis for Survey Research: Live Event 7

    Featured October 18, 2023 @ 11:00 am - 12:00 pm EDT Quantitative Data Analysis for Survey Research: Live Event

    Click Here to Access the Live Event Where should you start with quantitative data analysis for market research projects? In this 4-part program, Instructor Cindy Casper teaches the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and plenty of time for student Q&A. This market research class is ideal for those new to quantitative… Continue reading Quantitative Data Analysis for Survey Research: Live Event 7

    Free
  • Thu 19

    Sampling Methods for Market Research: Live Event 4

    Featured October 19, 2023 @ 12:00 pm - 1:00 pm EDT Sampling Methods for Market Research: Live Event

    Click Here to Access the Live Event Survey research success requires current, foundational knowledge of sampling strategy. Today, professional survey researchers need to know both the theory and practical considerations needed for a sampling plan that will result in high-quality data. During this 3-part course, students will learn sampling fundamentals and real-world strategies.

    Free
  • Tue 24

    Writing Qualitative Research Reports: Live Event 7

    Featured October 24, 2023 @ 1:00 pm - 2:00 pm EDT

    Click Here to Access the Live Event Learn how to write a great qualitative research report, even if you have never done so before. What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful. And that is not as… Continue reading Writing Qualitative Research Reports: Live Event 7

    Free
  • Wed 25

    Questionnaire Design 201: Scale Selection: Live Event 4

    Featured October 25, 2023 @ 11:00 am - 12:00 pm EDT Questionnaire Design 201: Scale Selection: Live Event

    Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4

    Free
  • Thu 26

    Writing Quantitative Research Reports: Live Event 7

    Featured October 26, 2023 @ 1:00 pm - 2:00 pm EDT Writing Quantitative Research Reports: Live Event

    Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 7

    Free
  • Tue 31

    Analyzing Survey Data Using SPSS: 101: Live Event 4

    Featured October 31, 2023 @ 11:00 am - 12:00 pm EDT Analyzing Survey Data Using SPSS: 101: Live Event

    Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 4

    Free
  • Tue 31

    Analyzing Survey Data Using SPSS: 101 Live Event 4

    Featured October 31, 2023 @ 11:00 am - 12:00 pm EDT

    Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4

    Free
  • November 2023

  • Wed 1

    Open-ended Questions: Construction, Analysis & Reporting: Live Event 4

    Featured November 1, 2023 @ 11:00 am - 12:00 pm EDT Open-ended Questions: Construction, Analysis & Reporting: Live Event

    Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big challenges. To get the most out of OE questions, the professional researcher must carefully construct questions, code (analyze) and report the data. In this course,… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4

    Free
  • Thu 2

    Improving Customer Satisfaction: Monitoring Methods that Deliver Insights Live Event 4

    Featured November 2, 2023 @ 11:00 am - 12:00 pm EDT

    Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.

    Free
  • Tue 7

    Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

    Featured November 7, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4

    Free
  • Wed 8

    Ethnographic Research for Customer Insights: Live Event 4

    Featured November 8, 2023 @ 11:00 am - 12:00 pm EST

    Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 4

    Free
  • Thu 9

    Client Management Skills for Market Researchers: Live Event 4

    Featured November 9, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 4

    Free
  • Tue 14

    Mobile & Online Qualitative Research Methods: Live Event 4

    Featured November 14, 2023 @ 11:00 am - 12:00 pm EST

    Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4

    Free
  • Wed 15

    Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4

    Featured November 15, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4

    Free
  • Tue 28

    Conducting Global Market Research: Live Event 4

    Featured November 28, 2023 @ 11:00 am - 12:00 pm EST

    Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 4

    Free
  • Wed 29
    Market Research

    Market Research 101: Live Event 8

    Featured November 29, 2023 @ 12:00 pm - 1:00 pm EST Market Research 101: Live Event

    Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 8

    Free
  • Thu 30

    Market Segmentation: Methodology Options & Project Planning Live Event 4

    Featured November 30, 2023 @ 12:00 pm - 1:00 pm EST

    Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

    Free
  • November 2024

  • Tue 12

    Live Event: Mastering Time Management – Boosting Productivity with 5 tools

    November 12, 2024 @ 1:00 pm - 2:00 pm EST

    RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.

  • Thu 21

    Live Event: Tired of Bar Charts? Refresh Your Data Visualization Options

    November 21, 2024 @ 3:00 pm - 4:00 pm EST

    RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.

  • December 2024

  • Tue 10

    Live Event: Crafting IDI Discussion Guides – Best Practices for Insightful Interviews

    December 10, 2024 @ 1:00 pm - 2:00 pm EST

    RSVP for this event is required. RSVP Here. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI discussion guides to discover and explore important attitudes and behaviors.

  • Thu 19

    Live Event: Qual Mastery Lab Demo

    December 19, 2024 @ 3:00 pm - 4:00 pm EST

    RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.

  • January 2025

  • Thu 30

    Live Event: Hypothesis Generation

    January 30, 2025 @ 3:00 pm - 4:00 pm EST

    Sign up for this event is required. Sign-Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, students will understand the role of hypothesis generation in shaping effective research methodologies, and learn from examples of how to craft and test precise,… Continue reading Live Event: Hypothesis Generation

  • November 2025

  • Tue 4

    Live Event: Prompt Engineering for Researchers – Amping Up Questionnaire and Discussion Guide Development

    November 4, 2025 @ 1:00 pm - 2:00 pm EST

    Sign up for this event is required. Sign Up Here. Format: How-To Level: 2. For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will learn how to use precise prompting methods to create effective questionnaires and discussion guides that follow established best practices, while keeping AI… Continue reading Live Event: Prompt Engineering for Researchers – Amping Up Questionnaire and Discussion Guide Development

  • Thu 20

    Live Event: Negotiation and Persuasion Skills for Market Research & Insights Professionals

    November 20, 2025 @ 3:00 pm - 4:00 pm EST

    Sign up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Learning Objective: This session covers how to handle research negotiations—like managing scope changes and aligning on priorities—and how to share insights persuasively, especially with skeptical audiences. Attendees will leave with strategies, sample language, and greater confidence. Hosted… Continue reading Live Event: Negotiation and Persuasion Skills for Market Research & Insights Professionals

  • December 2025

  • Thu 18

    Projecting Confidence: Business Presence Skills for Researchers

    December 18, 2025 @ 3:00 pm - 4:00 pm EST

    Sign up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Learning Objective: Attendees will learn how to project confidence when presenting research findings, especially in executive and cross-functional settings. We’ll share practical strategies for: Delivery: Mastering vocal tone, pacing, body language, and structure to confidently present findings Credibility: Demonstrating expertise… Continue reading Projecting Confidence: Business Presence Skills for Researchers

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