Click Here to Access the Live Event Survey research has many forms of risk. Social desirability issues, acquiescence bias, extreme response bias, and even just boredom, are all issues. Learn to mitigate the risks by being aware of many scale options, wording choices and formatting tips. In this 4-part program, Instructor Amy Anderson covers various… Continue reading Questionnaire Design 201: Scale Selection: Live Event 4
Click Here to Access the Live Event Learn how to write a great quantitative market research report, even if you are new to report writing. What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want… Continue reading Writing Quantitative Research Reports: Live Event 7
Click Here to Access the Live Event An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data, and concludes… Continue reading Analyzing Survey Data Using SPSS: 101: Live Event 4
Click Here to Access the Live Session An introductory SPSS class for beginners. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our hands-on step-by-step SPSS course. This 4-part program starts with the very basics of importing and formatting data and concludes with… Continue reading Analyzing Survey Data Using SPSS: 101 Live Event 4
Click Here to Access the Live Event Open-ended questions are a great tool for researchers. And while the unstructured data they yield have great benefits, there are also some big challenges. To get the most out of OE questions, the professional researcher must carefully construct questions, code (analyze) and report the data. In this course,… Continue reading Open-ended Questions: Construction, Analysis & Reporting: Live Event 4
Click Here to Access the Live Session Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.
Click Here to Access the Live Session What is conjoint analysis? When should you use it? How do you compare it to other data analysis options, including MaxDiff? If clients ask about it, how can you help them understand its benefits and limitations? What tools are available for conducting conjoint analysis? In this class, Instructor… Continue reading Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers: Live Event 4
Click Here to Access the Live Session Anthropology meets market research in this fast-paced, crash course on ethnography. No previous experience is required. This is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Kathryn Korostoff will… Continue reading Ethnographic Research for Customer Insights: Live Event 4
Click Here to Access the Live Session Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations while maintaining budgets, schedules,… Continue reading Client Management Skills for Market Researchers: Live Event 4
Click Here to Access the Live Session Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples,… Continue reading Mobile & Online Qualitative Research Methods: Live Event 4
Click Here to Access the Live Session You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are… Continue reading Factor & Cluster Analysis: Advanced Techniques for Project Managers Live Event 4
Click Here to Access the Live Session Market researchers conducting multinational projects encounter complexities that simply don't exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality samples for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more… Continue reading Conducting Global Market Research: Live Event 4
Click Here to Access the Live Event No previous experience required: this is a beginner-level course. New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in… Continue reading Market Research 101: Live Event 8
Click Here to Access the Live Session Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.
RSVP for this event is required. To RSVP click here. Customer experience (CX) is hot hot hot! If you have been asked to lead a CX research project, chances are you will need to deliver a customer journey map. When done well, these maps help businesses identify pain points and opportunities to optimize their products… Continue reading 3 Approaches to Customer Journey Mapping (Live Event)
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes the ability to do so. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: It… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.
RSVP for this event is required. RSVP Here. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI discussion guides to discover and explore important attitudes and behaviors.
RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
Sign up for this event is required. Sign-Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, students will understand the role of hypothesis generation in shaping effective research methodologies, and learn from examples of how to craft and test precise,… Continue reading Live Event: Hypothesis Generation
Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries
Sign up for this event is required. Sign Up Here. Format: How-To Level: All levels Learning Objective: TBD.
