Events

Sign-up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of… Continue reading Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

Sign-up for this event is required. Sign Up Here. Format: How-to. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: This session offers a clear, friendly refresher on core hypothesis tests for survey data so researchers can interpret results with confidence in client-facing work. Participants learn when and how to use… Continue reading Live Event: Hypothesis Testing for Survey Data—Chi-Square, T-Test, and Z-Test Explained

Sign-up for this event is required. Sign Up Here. Format: Tool Demo. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches… Continue reading Live Event: AI Tools That Cut Qualitative Analysis Time in Half

Sign-up for this event is required. Sign Up Here. Format: Hot Topics. Level: Any—Suitable for all levels.  Topic: Managing up as a researcher requires clearly demonstrating impact, aligning insights to business priorities, and building credibility with senior stakeholders. This session will translate proven management-up principles into practical strategies researchers can use to communicate value, anticipate executive… Continue reading Live Event: Managing Up for Researchers—Demonstrating Impact and Earning Trust

Sign-up for this event is required. Sign Up Here. Format: How-To. Level: Any—Suitable for all levels.  Topic: How can researchers use Excel with Copilot to efficiently analyze survey data without specialized statistical software? This session will demonstrate practical workflows for producing frequencies, means, medians, and subgroup comparisons using Excel’s built-in tools enhanced by Copilot. Attendees will… Continue reading Live Event: How to Do Survey Data Analysis in Excel with Copilot

Sign-up for this event is required. Sign Up Here. Format: Application. Level: Any—Suitable for all levels.  Topic: Mixed-methods research at scale requires intentional integration of qualitative and quantitative approaches to strengthen survey design and interpretation. This session will illustrate how qualitative inputs—such as in-depth interviews, online communities, and social media listening—can inform questionnaire development, segmentation, and… Continue reading Live Event: Mixed-Methods at Scale—Qual + Quant Hybrid Designs

Sign-up for this event is required. Sign Up Coming Soon. Format: Application. Level: Any—Suitable for all levels.  Topic: Interpreting survey results requires a clear understanding of data reliability, confidence intervals, and variability. This session will explain what confidence intervals represent, why they are often misunderstood, and how variability affects the stability and precision of survey… Continue reading Live Event: Understanding Data Reliability & Confidence Intervals

Sign-up for this event is required. Sign Up Coming Soon. Format: Tool Demo. Level: Any—Suitable for all levels.  Topic: How can researchers design AI prompts that support accurate, disciplined research report writing without introducing outside data or unsupported assumptions? This session will demonstrate structured prompting techniques—including prompt chaining and reflective prompting—to improve clarity, traceability, and… Continue reading Live Event: Mastering AI Prompts for Research Report Writing

Sign-up for this event is required. Sign Up Coming Soon. Format: Hot Topics. Level: Any—Suitable for all levels.  Topic: TBD. Instructor: Marni Martens

Sign-up for this event is required. Sign Up Coming Soon. Format: How-To. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: TBD. Instructor: Marni Martens