Happy Holidays & Market Research Wishes
All of the well wishes we give and receive this time of year has me thinking. From a market research context, what am I wishing for everyone in the new year?
December 23, 2011
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All of the well wishes we give and receive this time of year has me thinking. From a market research context, what am I wishing for everyone in the new year?
What better way to prepare for 2012 success than to plan for some training? Research Rockstar’s training options have been expanded, and now include 4 options: Online Training: Self-paced, Flash-based
December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
Kathryn Korostoff will be presenting a one-hour webinar on Thursday, December 15, 2011 at 12:00 pm (CST). This webinar is ideal for anyone interested in learning emerging market research techniques.
Think Outside the Survey: 14 methods to change how your colleagues and clients perceive market research
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
This November 7th to 9th, many lucky professionals will be gathered in Orlando, Florida learning and networking at one of the industry’s premiere conferences: The Market Research Event (hosted by