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Agency Selection

2 Questions You Must Ask Before Hiring a Market Research Agency

Planning to hire a market research agency to help with a project? Before you do, be sure to create a list of questions you will use to assess potential agencies for fit and qualifications. Some questions are obvious: experience with similar projects, years in business, company size, and so on. But here are two important questions are often overlooked:

1. Do you belong to any professional associations? The answer should start with…

June 18, 2010 6 Comments

What is Market Research Success?

Market research is successful when it leads to decisions being made and actions being taken. The research is the star, not the researcher.

When we deliver a market research project and no decisions are made nor actions taken, we fail. And it has repercussions. The next time a study is proposed, the audience knows that research can result in wasted time and money—after all, they have seen it happen before.

June 13, 2010 2 Comments

YouTube Preview of Online Market Research Training

Have you been waiting to take a Research Rockstar class, but just not yet gotten around to it?

Maybe it would help if you could see what an online class looks like. So here’s a video:

June 6, 2010 No Comments

Self-Reported Data is Problematic, or Worse

Self-reported information is not perfect. But it is even less perfect in some cases than in others. Point: I can tell you from having conducted 100s of studies with IT

June 3, 2010 4 Comments

Customer Survey or non-Customer Survey? Tips for Market Research Success

When conducting survey projects, should you survey your own customer base (people who actually by from your company), or non-customers? Or both?

After all, you may very well have a list of customers that would be convenient for you to use for your survey project. But is that a wise choice? Maybe, maybe not.

May 22, 2010 1 Comment