Letter to Client-side Researchers
…mplying that all in-house research is “bad” is as ridiculous as asserting that all agency-led research is “good.”
August 20, 2010
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…mplying that all in-house research is “bad” is as ridiculous as asserting that all agency-led research is “good.”
My premise is that one of the market research world’s greatest challenges is that market research departments spend 70% or more of their time on project management—as opposed to the strategic functions that would lead to more innovation.
I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking.
I was thrilled to see responses to the idea from great tweeps like @MDMktingSource @conversition @MargaretRoller.
Could this crazy idea have legs?
One idea: Perhaps a volunteer committee of 6 experienced researchers would get together once a month or so (virtually, of course), to review and grade questionnaires?
RFPs range widely in terms of their level of sophistication and complexity. If your need is for a simple project, do yourself a favor: keep your RFP simple. It will save you a lot of time when the proposals come back and you actually have to read them.
At minimum, a market research RFP states parameters and requests responses to the basics:
Computer-based training (CBT), also known as eLearning, is a time-efficient, cost-effective training option for busy professionals.
The AMA’s 2010 Market Research conference is coming soon (September 26-28). I will be there, and encourage anyone interested in educational and peer networking opportunities to join me. Great Keynote