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Check Out The AMA’s 2010 Market Research Conference

The AMA’s 2010 Market Research conference is coming soon (September 26-28). I will be there, and encourage anyone interested in educational and peer networking opportunities to join me.

Great Keynote Speakers

Take a look at these speakers—what an amazing list!

  • Stan Sthanunathan, VP Strategy and Global Insights, Coca Cola
  • Daniel Marcu, VP Research, IFC/Sundance
  • Lane Cardwell, CEO, Boston Market
  • Joe Batista, Chief Creatologist, HP
  • Julie Propper, Director of Advertising Analytics, ESPN
  • Dave Norton, CMO, Harrahs
  • Clare Hart, Former Executive Vice President, Dow Jones & Company

My Top Pick

There will be many great speakers, but I always particularly enjoy practical market research applications. That is why I am especially  eager for this session: Isabelle Helms and Morgan Richards from will be presenting, “Building a Cost-Effective, In-House Normative Concept Test Program.”

Interested in seeking user feedback before you launch a new idea on your site? Limited concept testing research budget?  Then join us for this innovative session as we share how developed the “Concept Lab”, an in-house research solution enabling researchers to test new and revised online concepts with site users in a cost-effective manner.

My Session

I am pleased to announce that I will be presenting with Michaela Mora, at one of the Advanced Learning Sessions: Market Segmentation & MaxDiff: A Practical Application.

“Have you ever used MaxDiff in a market segmentation project? If you are looking to add an option for designing segmentation studies, join us for an interactive session on MaxDiff for Market Segmentation.

This session will start with a brief introduction to MaxDiff, for those audience members who may not have used it before. We will then proceed to scenarios of using MaxDiff to support a market segmentation analysis, including an actual case study. This session includes an interactive exercise for audience participation. The session will also include practical success tips.”

Conference Details

Place: Atlanta , GA
Date: 9/26/2010 12:00 PM  – 9/29/2010 12:00 PM

Sign up: Register by 8/26/2010 11:00 PM  for early registration fee (Registration Info)

I hope to see you there!


Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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