Check Out The AMA’s 2010 Market Research Conference

Kathryn Korostoff
July 24, 2010

The AMA’s 2010 Market Research conference is coming soon (September 26-28). I will be there, and encourage anyone interested in educational and peer networking opportunities to join me.

Great Keynote Speakers

Take a look at these speakers—what an amazing list!

Stan Sthanunathan, VP Strategy and Global Insights, Coca Cola
Daniel Marcu, VP Research, IFC/Sundance
Lane Cardwell, CEO, Boston Market
Joe Batista, Chief Creatologist, HP
Julie Propper, Director of Advertising Analytics, ESPN
Dave Norton, CMO, Harrahs
Clare Hart, Former Executive Vice President, Dow Jones & Company

My Top Pick

There will be many great speakers, but I always particularly enjoy practical market research applications. That is why I am especially eager for this session: Isabelle Helms and Morgan Richards from AutoTrader.com will be presenting, “Building a Cost-Effective, In-House Normative Concept Test Program.”

Interested in seeking user feedback before you launch a new idea on your site? Limited concept testing research budget? Then join us for this innovative session as we share how AutoTrader.com developed the “Concept Lab”, an in-house research solution enabling researchers to test new and revised online concepts with site users in a cost-effective manner.

My Session

I am pleased to announce that I will be presenting with Michaela Mora, at one of the Advanced Learning Sessions: Market Segmentation & MaxDiff: A Practical Application.

“Have you ever used MaxDiff in a market segmentation project? If you are looking to add an option for designing segmentation studies, join us for an interactive session on MaxDiff for Market Segmentation.

This session will start with a brief introduction to MaxDiff, for those audience members who may not have used it before. We will then proceed to scenarios of using MaxDiff to support a market segmentation analysis, including an actual case study. This session includes an interactive exercise for audience participation. The session will also include practical success tips.”