Negotiation and Persuasion Skills for Researchers is the focus of our next Live Event—designed to help researchers handle tough conversations with clarity and confidence. This session includes guidance from Persuasion: Convincing
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves
Shrinking budgets. Expanding responsibilities. Tight timelines. For many professionals in market research, CX Research, and UX Research, planning ahead for training—or committing to a full membership—just doesn’t fit. Now it
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these
Successful in-depth interviewing (IDI) research requires harmony between project goals and moderator execution. When that harmony is achieved, project goals are met, and decisions are fueled. When it’s missing, it
In qualitative research, the discussion guide is a written sequence of questions that the moderator uses to collect data. Much like a questionnaire in survey research, the discussion guide ensures
