Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof. How
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these
Which is harder to design: business-to-business surveys or business-to-consumer surveys? A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into
We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these
To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details: The
We’ve just refreshed the job aids in Market Research 101, and they’re worth another look. These short PDFs—most just one to two pages—are designed as bite-sized references you can come